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Estrategias y marketing de museos /

Kotler, Neil

Estrategias y marketing de museos / Neil Kotler y Philip Kotler ; [traducción de Jordi Jiménez Payrató] - Barcelona : Ariel, 2001 - 448 p. : il., quadres; 24 cm - Ariel patrimonio histórico . - Ariel patrimonio histórico .

Tít. orig.: Museum strategy and marketing

Bibliografia: p. [421]-428. Índex

ISBN: 8434466279

LCCN: 36896

Subjects--Topical Terms:
Museus--Planificació
Museus--Màrqueting

Universal Decimal Class. No.: 069:65

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