Festival and events management : an international arts and culture perspective / edited by Ian Yeoman ... [et al.]

Contributor(s):

Yeoman, Ian [ed.]

Material type: Text

TextPublication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004Description: xxi, 418 p. : il.; 24 cmISBN:

075065872X

Subject(s):

Contents:

Conté: Foreword / Peter Irvine -- Foreword / Peter Lederer -- 1. Introduction to arts, culture and leisure / Jane Ali-Knight and Martin Robertson -- 2. An overview of events management / Galal Salem, Eleri Jones and Nigel Morgan -- 3. Festivals, events and the destination / Ros Derrett -- 4. Event design and management: ritual sacrifice? / Steve Brown and Jane James -- 5. Visitor management for festivals and events / Ian Yeoman, Martin Robertson and Una McMahon-Beattie -- 6. Service quality and managing your people / Siobhan Drummond and Heather Anderson -- 7. Implications and use of information technology within events / Karl Knox -- 8. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing / Martin Robertson and Kenneth MacMillan Wardrop -- 9. Marketing information for the events industry / Emma Wood -- 10. Merchandising and retail / Stephen A. Doyle -- 11. Festival and event catering operations / Kevin Fields and Paul Stansbie -- 12. Principles and applications in ticketing and reservations management / Zuleika Beaven and Chantal Laws -- 13. The potential for revenue management in festivals and events / Una McMahon-Beattie and Ian Yeoman -- 14. Politics, public policy and the destination / C. Michael Hall and Kristy Rusher -- 15. Event management for the arts: a New Zealand perspective / Lee Harrison and Fiona McDonald -- 16. The economics and evaluation of festivals and events / Jack Carlsen -- 17. A strategic approach for the use of sponsorship in the events industry, in search of a return on investment / Guy R. Masterman -- 18. The behavioural aspects of financial management / Razaq Raj -- 19. Risk and decision making in events management / Phyllis Laybourn -- 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival / Peter Mason and John Beaumont-Kerridge -- 21. Wine tourism events: Apulia, Italy / Marina Novelli -- 22. Edinburgh's Winter Festival / Kenneth MacMillan Wardrop and Martin Robertson -- 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival / Paul Walters and Razaq Raj -- 24. The Anglesey Sea Symposium, UK / Lester D. Matthews -- 25. A critical examination of Sydney's 2000 Olympic Games / Gordon Waitt

Conté: estudis de casos

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Llibre	Biblioteca Terrassa	Biblioteca Terrassa VALLÈS-J.Oliver	792.075 FES (Browse shelf(Opens below))	1	Available		1900071368

Reimpressions: 2006

Referències bibliogràfiques. Índex

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